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About us

S2 Bridal is Calgary’s premiere bridal salon, featuring collections from the most celebrated designers including Bliss Monique Lhuillier, Anne Barge, Kenneth Pool, Lazaro and Christos. Our experienced consultants will work with you to deliver a dream gown which reflects your sense of style and individuality. Our objective is to provide you with a memorable, stress-free shopping experience in a modern, spacious boutique. Each bride is treated with individual care and attention, ensuring that the day she purchases her gown is as memorable and exciting as the day she wears it. With an attention to style, detail, and experience brides continue to choose S2.

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Bridal Collections

Since the company's founding in January of 1999, Anne Barge wedding gowns have been renowned for combining timeless elegance with current trends for the discerning bride. The launch of Anne Barge established the perfect blend of contemporary and classic styles, with the use of the finest materials and detailed beading with modern interpretations of shapes and embellishments found in vintage couture designs throughout history. Anne Barge's trademark attention to detail is reflected in her three distinct collections -- Anne Barge Couture, Black Label, and Blue Willow Bride.
Since launching, Anne Barge's bridal designs have been featured in print and televised media outlets including The Today Show, The NY Times, Brides, Martha Stewart Weddings, Town & Country Weddings, TheKnot.com, TLC's "Say Yes to the Dress" and many more. Anne Barge designs have graced the Red Carpets of Hollywood's Academy Awards (Oscars), SAG Awards, The Cannes International Film Festival and many more upscale events. Her celebrity following has evolved to include household names such as Eva Longoria, Amber Riley (Glee), Julia Ormond, Selena Gomez, Kristen Cavallari, Taraji P. Henson and many others.
Anne Barge's design philosophy is simple - "Good design is timeless." The collections are represented in the finest stores throughout the U.S., Canada, Europe, Asia, the Middle East and Australia.

Anne Barge starting price: $4,500
Black Lable starting price: $5,200
Blue Willow starting price: $2,400
Explore Anne Barge's Collections

Monique Lhuillier designs capture the essence of sophisticated luxury by provoking femininity, allure and glamour that have made her renowned in the world of design. Monique’s innate sense of style is prevalent throughout her bridal and ready-to-wear collections.
Monique’s love for fashion has been a lifelong passion. Growing up in the Philippines, Monique’s early experiences with fashion took place alongside her mother whose own sense of personal style and elegance were major influences for the designer. Enamored by fashion, Monique was encouraged to pursue her dream of becoming a designer. At a young age, she moved to Los Angeles to devote time to her craft and attend the Fashion Institute for Design and Merchandising.
The delightful fantasy of special occasions, especially weddings, has always inspired Monique Lhuillier. While studying at FIDM, this natural inclination towards bridal and evening gowns led Monique to her niche. It was also during her time at FIDM that Monique met her husband, Tom Bugbee. In 1995, while searching for her own bridal gown, Monique was surprised by the lack of fashionable bridal options. This void in the market reignited her passion to create couture bridal gowns that transcended styles available to women in search of the perfect dress.
In 1996, Monique debuted her first bridal collection to acclaim from retailers and magazine editors. The following year, Tom joined the company as CEO and turned Monique’s vision of a couture design house into reality. Their partnership has grown the business into one of the most successful brands internationally which now includes a ready-to-wear collection and an array of licensed categories.
In 2003, Monique was inducted as a member of the Council of Fashion Designers of America. Recognized internationally as one of the foremost fashion designers, Monique has dressed celebrities and important political figures such as Kristen Stewart, Halle Berry, Reese Witherspoon, Drew Barrymore and the First Lady Michelle Obama.

BLISS Monique Lhuillier starting price: $3,200
Explore BLISS Monique Lhuillier's Collections

Founded in 2003 by Amsale Aberra, the KENNETH POOL collection as long been recognized for its embodiment of fantasy and drama with its grand ball gowns, luxurious fabrics and exquisite bead work. Amsale’s creations for the collection carry on the legacy of the label, with each of her KENNETH POOL gowns elebrating and catering to the bride who commands the spotlight.
“I am so excited to be designing this collection,” says Ms. Aberra, working in her New York atelier where all of the gowns are designed and sewn. “I have always loved the KENNETH POOL bride and the fantasy she represents. My other collections are more about softness and simplicity, and designing KENNETH POOL allows me to express the more elaborate side of my personality.”
The KENNETH POOL collection features unique fabrications and couture details. Sensuous duchesse satin, French tulle, and Alençon lace dominate, whether artfully draped, elaborately beaded, or delicately trimmed with Swarovski crystals. Each gown encapsulates the essence of the collection: ultimate femininity combined with KENNETH POOL’s signature brand of sexy, dramatic and confident glamour.
KENNETH POOL is a division of The Amsale Group, one of the world’s leading luxury bridal groups, founded by Amsale Aberra and Neil Brown.

Starting price: $5,200
Explore Kenneth Pool's Collections

CHRISTOS was established in 1984 by Cyprus-born designer Christos Yiannakou. Retiring in 2005, Yiannakou personally invited Amsale to take over as creative director, Amsale has upheld the CHRISTOS legacy for tradition while infusing a touch of her own modern sensibility. Amsale sees CHRISTOS as a natural extension of her own collection, as both are rooted in classic timelessness. A romantic at heart, she reveres CHRISTOS as a venue for her more traditional side. In opposition to the modern aesthetic that defines the AMSALE collection, CHRISTOS evokes a feeling of natural beauty, and romance.
The CHRISTOS collection is the perfect blend of modern and vintage couture detail evoking beauty and purity with a romantic tone. Continuing the devotion to intricate detailing, the collection features hand beaded belts, refined lace hems and hand crafted silk flowers, while feather-like layers of tulle, silk and lace create fluid and airy silhouettes. CHRISTOS designs are especially known for their use of Alençon lace, or point d’Alençon, a type of needle lace created in the French town Alençon, a small town in Normandy, that began manufacturing lace in the sixteenth century. This same lace is used today to create CHRISTOS classic romantic designs.
Hollywood has embraced Amsale’s CHRISTOS collection, featuring CHRISTOS gowns in such films as 27 Dresses starring Katherine Heigel, The Accidental Husband, starring Uma Thurman and My Best Friend’s Girl starring Kate Hudson.
CHRISTOS is a division of The Amsale Group, one of the world’s leading luxury bridal groups, founded by Amsale Aberra and Neil Brown.

Starting price: $4,600
Explore Christos' Collections

Lazaro Perez, designer of the Lazaro and Tara Keely collections, has long been highly regarded as one of the fashion world’s premier bridal designers. With more than twenty years of design experience, Lazaro is renowned for his glamorous collections featuring dramatic silhouettes, impeccable fits, and exquisite beading and embroidery.
Turning heads all the way down the aisle, his Fall 2015 Collection takes his signature design ethos to new heights. With an emphasis on ball gown silhouettes this season, Lazaro elevates the romance factor with even more dramatic fit-and-flare styling, vintage-inspired details such as layered tulle, hints of pastels, champagne hues and opal accents, and sweeping trains.
An enduring celebrity favorite, Lazaro is a go-to designer for both private and public events. In 2013, Mariah Carey renewed her vows to Nick Cannon in a princess-inspired gown, and recently Morgan Petek tied the knot with country singer Jerrod Niemann in a Lazaro creation. His clients have also included actresses Christy Romano, Laura Perloe and Joelle Carter (who wore a strapless crimson Lazaro evening gown to the Emmys), television journalists/hosts Adrianna Costa and Ashlan Gorse, jewelry designer Gigi Yallouz, and surfer Bethany Hamilton.
Gracing the cover of the Winter 2015 edition of The Knot, Lazaro wedding gowns are often seen in People and US Magazine as well as such sites as E! Online and PopSugar. His creations, and Lazaro himself, frequently appear on TLC’s “Say Yes to the Dress” in New York and Atlanta, and WEtv’s “Girl Meets Gown,” and have been featured on such diverse TV shows and networks as “Good Morning America,” “The Today Show,” “Good Day L.A.,” Fox Business shows, Telemundo, Univision and American Latino TV, among countless others.
Lazaro has been repeatedly recognized by the fashion industry. Among other honors, in 2001 he was given the Distinctive Excellence in the Bridal Industry (DEBI) award as “Style Innovator for Bridal Gowns,” as well as being named “Designer of the Year,” and in 2004 he received the “Couture Bridal Award” in the bridesmaid category by Wedding Dresses Magazine.
Inspiration is a personal quest for Lazaro. He travels to many of his trunk shows to meet with brides-to-be, helping them pick the most flattering styles that best express their personalities. Because when that special day arrives, guests may “ooh” and “aah” over the cake, the flowers, even the groom, but Lazaro knows that all eyes will be on the bride.

Starting price: $3,900
Explore Lazaro's Collections

10 mistakes brides make
when shopping for a gown

When you need straight-forward advice about bridal fashion, talk to experienced boutique owners in your area. Sam Pollari, president of Amanda-Lina's, and his wife, Rachelle, know the fashion industry inside and out! Here, they list 10 mistakes made by brides:

1. Choosing the wrong store

Your store should be an authorized retailer for the designer in which you are interested. If not, you have no recourse for damage or late delivery.

2. Buying a gown online

If the online retailer isn’t authorized to sell that particular designer, you likely won’t receive an authentic gown and the designer won’t stand behind it if anything is wrong. Check the individual designers’ websites to find out which stores are authorized in your area.

3. Tempted by online discounts

If the online vendor is falsely using a designer's brand name, you may receive a poor counterfeit. Most designers warn consumers that they don’t support such online retailers.
If you do order online, check the return policy. If it says the dress is sold strictly as is and can't be returned if damaged, then you're definitely on the wrong site!

4. Shopping with too many people

A bride should bring only two people when dress shopping. A mom and sister or best friend usually have the bride's best interest at heart and park their own personal style at the door.

5. Trying on too many dresses

Most brides try on four to seven gowns. Any more and it leads to confusion.The most common mistake is not purchasing the gown when her heart is telling her that this is the one. Know when to stop shopping!

6. Not keeping your options open

Bring in pictures of gowns you like. However, if your consultant recommends something different, give it a try. It’s impossible to tell what a dress will look like on your body just from seeing it on a hanger. Brides often comment that “I never would have tried it on if it weren’t for the consultant's suggestion.”

7. Requesting the wrong size

Wedding gown sizes typically run one or two sizes smaller than street clothes. Brides tend to get hung up on the number. What’s important is how your measurements compare to that designer’s size chart. Don't count on losing weight. Order a size that fits your current body. Any dress can be taken in, but few can be let out.

8. Buying a dress you don’t love

Not going with your heart is the biggest mistake a bride can make.

9. Trying dresses you can’t afford

Have a budget before you hit the salon. Don't try on gowns well over your budget. It will destroy your joy in choosing a gown you can afford.

10. Not accounting for extra costs

Alterations, taxes and accessories should be included in your budget.


The Internet is the perfect place to see what's out there and narrow down your choices but we strongly recommend the purchase of your dress be made through an authorized retail store to avoid many of the common pitfalls of bargain shopping for your big day.

Here are some of the problems you could be faced with:

  • An incorrect style or size
  • Wrong or different dye lots
  • Defective garments
  • Garments that have been worn
  • Expensive "unforeseen" shipping or alteration costs

Be Cautious: By purchasing a gown through our retail store, you are guaranteeing that what you purchased is what you will receive. We work directly with all of our designers and factories, allowing us to get updates on your dress during all stages of ordering to receiving.

Our consultants and seamstresses are professional, knowledgeable and highly trained to sell our garments. They can provide you with the best in knowledge about the necessary size, fit and alternations necessary for your gown to fit you best without spending a fortune.

To verify whether a particular web site or business is an authorized designer's retailer, you can visit Store Finder from the designer's website or Contact them and provide the name of the retailer, city and state.

You get what you pay for.

S2. No worries.



When all eyes are on you, it's comforting to know we've taken the extra time to proportion your dresses, so a size six fits as glamorously as a sixteen. Here are a few things to keep in mind when getting fitted or having alterations.


We recommend your measurements be taken by a professional seamstress or your authorized retailer for an accurate fit. Be sure your measurements are taken over undergarments for a more precise measurement. Please do not give bra or jean sizes. If you have a large cup size or broad back, the size of the garment must be adjusted accordingly.

Your authorized retailer can help you determine the size that is right for you. The style of the gown will often determine size as different silhouettes fit various body types. If your measurements fall between two sizes, the largest measurements should be considered a first choice as it is always easier to take in during alterations.


We offer different hem lengths on select styles such as knee, cocktail and floor length. We also offer extra length on select styles. Please check with your authorized retailer for individual style hem lengths and possible additional charges.

It is your sole responsibility as a customer to choose your own size according to your measurements. Size charts from the chosen designer will be provided to assist you in choosing the right size. Our sales associates are there to assist and recommend the appropriate size but the final decision will be made by you. Please observe closely when the measurements are taken to ensure accuracy and also note that any measurements that are not taken in the store will not be our responsibility.

Feel free to double-check our measurements by re-measuring yourself while you are in the store. Please note *dresses are not custom-made to the customer’s measurements but rather to the size chart and therefore alterations are always necessary.



Extra length Y / N (Over 5’8” Tall will require extra length)

I understand that I’m choosing my own dress size by comparing my measurements to the designers’ size chart. (Initial here ______)

*All Sales are final – No refund or exchanges

I agree with all the terms stated above and authorize S2 to order my dress.


Signature: ________________________ Date: ___________________